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AI Research Assistant

AIRA — AI Research Assistant, a Hinton Innovations product

Human-centered qualitative research, structured and scaled with AI.

Natural, adaptive AI interviews at scale — so research teams move faster, spend less, and reach more people.

Book a demoSee how it works

Trusted by forward-thinking teams everywhere

Hong Kong University of Science and Technology
Duke Kunshan University
Yida

65% of market research spending is field work.

Scheduling friction. Inconsistent interviews. Insights that arrive weeks too late.

So we built something different.

0bnHK$ global field work & interviewing market
0%of market research spending is field work
0%cost reduction vs. traditional interviews
How AIRA works

Plan. Interview. Analyze.

AIRA structures qualitative research into a clear loop — design the study, run adaptive interviews at scale, and synthesize insights in hours, not weeks.

Watch AIRA in action

PlanDesign the study
InterviewRun adaptive conversations
AnalyzeSynthesize insights fast
Capabilities

Interview. Scale. Synthesize.

Three moments that turn qualitative research from a bottleneck into a system.

Adaptive conversations

AIRA adjusts follow-ups in real time — probing where it matters so you get depth, not scripted answers.

  • Dynamic probing based on each response
  • Coverage tracking while the interview runs
  • Consistent rigor across every session

Hundreds at once

Share one link. Run interviews across timezones and languages — without scheduling theater.

  • Link or QR distribution from one dashboard
  • Text or voice, Mandarin, Cantonese, and English
  • Live session counts as interviews complete

Insights in hours, not weeks

Structured fields, themes, and evidence quotes the moment sessions finish — ready for stakeholders.

  • Cross-interview analysis table
  • Executive summary with confidence tags
  • Export JSON or Markdown for your stack
Customer Spotlight

How teams are using AIRA to unlock qualitative insights

DJ Yida

“AIRA’s solution has made communication between event organizers and my team significantly more efficient.”

— DJ Yida

Duke Kunshan University

How a University Professor Interviewed Hundreds of Participants on Education Decisions

The University of Hong Kong

How We Surface Hidden Insights from 10K+ Interview Scripts

Use cases

Designed for every kind of qualitative research

A powerful autonomous interviewer built for teams who need fast, high-quality insights at scale — from product discovery to academic polling.

Customer Discovery

Interview customers at scale to validate ideas, uncover pain points, and discover market opportunities

User Research

Conduct deep qualitative user interviews to understand motivations, behaviors, and needs for product teams

CX & Satisfaction

Gather in-depth customer experience feedback through natural conversations that go beyond simple surveys

How it works

From brief to briefing — one continuous tour.

Unsaved changesDone editing
Title
Background
Sections+ Add Section
Interview goal & pacing
AI AssistantChat to modify your plan
Quick suggestions

See how AIRA transforms your qualitative research

Try a demo interview to experience how AIRA conducts natural, adaptive conversations that surface deep insights — autonomously.

Book a demo